Powered By BizQuest
 
Selling a Business - Professional Help

Selling a business is probably the biggest financial decision a business owner will ever make. After years of effort to build the company and after hours and hours of work building in the "sweat equity" value, the Sale is the time to use the best professional help to maximize the transfer of equity.

Becoming a client of Equity, Ltd. offers Michigan business owners many advantages to ensure a successful business transfer. Our local presence in Michigan provides the focus, knowledge and professional contacts that all sellers need and appreciate. Our regional network through MBBI and MEA and our national reach through BBN and IBBA provides exposure to thousands of pre-qualified buyers across the country and takes advantage of a highly professional and successful business transfer process developed over twenty years. Our negotiation skills and experience are directed at protecting owner equity to ensure maximum return on the personal and financial investment made in developing a successful business over many difficult years. We are committed to complete confidentiality throughout the process as one of our basic business principles.

These unique advantages translate into specific business transfer benefits that EQUITY, LTD. Company can offer business owners. We utilize a proven set of tools and techniques for packaging and marketing a business that are both effective and affordable. This is due in part to the efficiencies of scale of our state and national networks. We thoroughly understand the business transfer process and have access to the right professional contacts to help ensure a smooth business closing. This often means that less time is required to reach closing and provides for a higher probability of actually selling a business. The thorough and professional way that Equity, Ltd. manages and negotiates the sale also provides a higher probability that an owner will obtain the asking price and extract the deserved equity in a business.

CONFIDENTIALITY is important both to you the Buyer and to our Client the Seller. If confidentiality is not maintained: 1st You run the risk of losing valuable customers who worry about future supply and service. 2nd Key Employees will be concerned that the new buyer will not want them and they may look for other jobs thus losing good employees. 3rd Vendors and creditors will think that you are in financial trouble and consider seeking a back up customer. Remember CONFIDENTIALITY is simply doing on to others what you would want done to you.

Forms:
  1.  Agency Disclosure
  2.  Confidentiality Agreement
  3.  Financial Capability
  4.  Buyer Profile Questionnaire
To view our forms above, you will need Adobe Acrobat Reader.



Selling a Business --The Marketing Plan

Developing a comprehensive and effective Business Marketing Plan is required to ensure maximum market exposure for a business. This is a critical part of the process and it defines the potential buyer profile and criteria and determines target market segments for the marketing campaign.

Equity, Ltd. develops individual and personalized Business Marketing Plans with direct owner input that include the following elements; Selling a company requires both hard work and a smart approach. The objective is to find the right buyer in the shortest amount of time. This is usually not accomplished through luck or by relying on one sales method. Only through thoughtful planning and sharp execution can the odds of reaching a successful closing be weighted toward the seller. Equity, Ltd.'s professional approach and experience can increase the seller's odds.



Selling a Business - The Transfer Process

CONFIDENTIALITY

Equity, Ltd. plays a hands-on role throughout the business transfer process. We divide the process into three phases with three sub-phases each. "Expect the Best"

Phase I Phase II Phase III
- Preparation
- Packaging
- Marketing
- Advertising
- Screen Buyers
- Buyer Visits
- Letters of Intent
- Purchase Agreements
- Deal Structures
- Negotiations
- Closing
- Post Closing

Within Phase I we utilize a step-by-step process developed by BBN that has proven to enhance business value. BBN has created proprietary business tools and network systems that are used and available nowhere else in the industry.



Phase I
Step-By-Step Process
1. Business Information Organizer
2. Confidential Business Review (Executive Summary)
3. Market Valuation Analysis
4. Valuation Summary
5. Confidential Executive Summary
6. Business Marketing Plan